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Celebrities info

Part two of this report is a candid look at celebrities in the Church of Scientology: how they are recruited, how they are used, and how they are controlled. It explores how the secret society of Scientology is trying to take over and control large numbers of Hollywood celebrities to use Hollywood's media influence as leverage to recruit new unsuspecting members from the public.

One of the few people who enjoys (if that's the word) regular contact with celebs is Drew Pinsky, cohost of the show Loveline. Since celebrities frequently appear as guests on the show, Pinsky -- who is actually a physician and, in theory, a researcher -- realized he had a golden opportunity to collect data on them. So he decided to measure their narcissism levels, by asking them to fill out the Narcissism Personality Inventory, the defining test of this personality trait. Over a 20-month period, Pinsky got 200 actors, comedians, musicians and reality-TV stars to complete the survey.

According to Hubbard, Scientologists should target prominent individuals as their "quarry" and bring them back like trophies for Scientology. "If you bring one of them home you will get a small plaque as a reward," Hubbard wrote in a Scientology magazine more than three decades ago. Although the original effort faded, the idea of using celebrities to promote and defend Scientology survived and is now being expanded though Hubbard's successor David Miscavige. ²³

Celebrities are considered so important to the movement' s expansion that the church created a special office to guide their careers and ensure their "correct utilization" for Scientology. The church has created a special branch that ministers to celebrities, providing them with first-class treatment. Its headquarters, called Celebrity Center International, is housed in a magnificent old turreted mansion on Franklin Avenue, overlooking the Hollywood Freeway.

A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention. The word stems from the Latin verb "celebrere" but they may not become a celebrity unless public and mass media interest is piqued. For example Virgin Director Richard Branson was famous as a CEO, but he did not become a global celebrity until he attempted to circumnavigate the globe in a hot air balloon. Another example is Al Gore, whose environmental crusade has elevated him to celebrity status. On the other hand, mass entertainment personalities such as soap opera actors or music stars are likely to become celebrities even if the person deliberately avoids media attention.

Celebrities are of vital use in Scientology for numerous purposes: to recruit the masses, to endorse L. Ron Hubbard's teachings, to give Scientology greater acceptability in mainstream America and to forward Scientology's secret goals of world control. In a society that often equates celebrity with credibility, using highly recognized celebrities to help hide, deflect or overcome Scientology's horrendous public relations problems is understandable.

The roles that celebrities play in Scientology are dictated by a series of Scientology policies called the Opinion Leader Policies that were written by Hubbard. These policies state that you need to get your people into the power points in society, (points where you are the opinion leader or you control the opinion leader.) The Celebrity Center Program is nothing more than an extension of Hubbard's plan of world domination by taking over or controlling opinion leaders.

In Hollywood these days, green does not refer only to box-office totals, but to the environmental movement and its celebrity component. In politics, celebrities can have a toxic effect.

The rise of international celebrities in acting and popular music is due in large part to the massive scope and scale of the media industries, enabling celebrities to be viewed more often and in more places. The reach of entertainment products is further extended by large-scale illegal copying of movies and music, which makes inexpensive pirated versions of DVDs and CDs available throughout even less economically developed countries.

The research data were collected anonymously and confidentially from celebrities selected at random during guest appearances on the nationally syndicated Westwood One radio show "Loveline," based at the KROQ-FM radio station in Los Angeles. The celebrities were administered the NPI test during breaks on the show, which Pinsky has hosted for the past 20 years. ⁴³

Each culture and region has its own independent celebrity system, with a hierarchy of popular film, television, and sports stars. Celebrities who are very popular in one country might be unknown abroad, except with culturally-related groups, such as within a diaspora. In some cases, a country-level celebrity might command some attention outside their native country, but not to the degree that they can be considered a global celebrity. For example, singer Lara Fabian is widely-known in the French-speaking world, but only had a couple of Billboard hits in the U.S., whereas singer Celine Dion is well-known in both communities. ¹

In the current media environment, a symbiotic relationship between celebrities and cause c�l�bres has developed. Celebrities have a comparative advantage over policy wonks because they have access to a wider array of media outlets, which translates into a wider audience of citizens. Superstars can go on The Today Show or The Late Show to plug their latest movie and their latest global cause. Because of their celebrity cachet, even hard-news programs will cover them?stories about celebrities can goose Nielsen ratings. With a few exceptions, like Barack Obama or John McCain, most politicians cannot make the reverse leap to soft-news outlets. Non-celebrity policy activists are virtually guaranteed to be shut out of these programs. ²⁶

Scientology also helped Lisa Marie Presley arrange her marriage to Michael Jackson. The idea was to make Jackson a Scientologist so he would become a recruiter and bring large numbers of youth into Scientology. While she was working on Michael Jackson, Presley inconveniently was already married, and to a Scientologist staff member. Scientology quickly ordered a divorce, so the Michael Jackson recruiting plan could go forward.

The power of soft news is not limited to television. Vanity Fair let Bono guest-edit a special issue about Africa, knowing that cover photos of Madonna and George Clooney would attract readers and buzz. Without intending to, those perusing the pages might form opinions about sending aid to sub-Saharan Africa in the process. Similarly, celebrity blogs can garner higher amounts of traffic.

In a smaller country, linguistic or cultural community, a figure will be less likely to gain a broader celebrity. Shakira and Daddy Yankee were known largely in the Spanish-speaking world before becoming popular in English-speaking communities, by performing English language songs. Similarly, Spanish actors Pen�lope Cruz and Antonio Banderas, who were country-level celebrities in their native Spain, were able to become global celebrities only after they became Hollywood actors in English-speaking films.